Face-Lift at Facebook, to Keep Its Users Engaged

In a press conference Facebook executives have broadly announced they want to make the News Feed, the first page every user sees upon logging in, more relevant.
In an earnings call with Wall Street Analysts in January, Facebook founder and chief executive, Mark Zuckerberg, offered to user some hints of what a re-imagined News Feed might look like: bigger photos, more videos and “more engaging ads.”
At this time Mr. Zuckerberg also said “Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically”.
Karsten Weide said that, “They have to walk a fine line between the user’s needs and advertiser’s needs,” an analyst with IDC. The user, he went on, could use “better, more intelligent filtering,” while the advertiser needs “smarter, more flexible advertising formats.”